The new livery. Image: Finnair
Finnair (Helsinki) today (December 20) officially unveiled its new corporate identity on Airbus A340-313X OH-LQF (msn 168, ex F-GNIF).
The company commented on the new brand:
“Updating, streamlining and freshening the corporate identity as well as the company’s design heritage have guided the renewal of Finnair’s entire visual identity. Finnair’s new logo has been developed from the present logo. The blue and white colouring has been preserved, but the modern look is lighter than before, with white and silver complementing the distinguished dark blue of the logo.
The Finnair name logotype and F symbol have been an effective combination for decades, but through the identity renewal they have received a more dynamic and modern role as distinct elements. Finnair’s partner in the identity renewal has been the advertising agency SEK & Grey.
The cost of the identity renewal is approximately ten million euros, of which a significant portion, such as the redesign of uniforms and aircraft livery, would in any case have taken place in the next few years. Finnair’s fleet will be painted according to the new look by 2013, and long-haul aircraft during 2011.”
Watch a short video:
What do you think? Do you like the new (2010) or the old (2000)?
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The old. Copyright Photo: Rolf Wallner. Please click on the photo for details.
Filed under: Finnair Tagged: Finnair
